NEW YORK, Jan 21, 2011 / FW/ — If you missed Heidi Klum last December during the Victoria’s Secret fashion show and was wondering what she is doing, today, we knew! The supermodel is launching her new perfume, Heidi Klum Shine.
Created in collaboration with Coty, the new Heidi Klum Shine fragrance is expected to launch in stores in fall 2011 to be distributed worldwide and managed by the Coty Beauty division.
“I am thrilled to be partnering with Coty on my new fragrance,” said Heidi Klum. “Working for a long time on developing a signature scent and watching it finally come to life is so exciting. I never thought my nose would recover from sniffing so many scent combinations but it is all worth it.”
“I want my fragrance to be truly special and head-turning so that people ask the woman who’s wearing it ‘What are you wearing? You smell delicious!’”, Klum added.