DALLAS, Nov 27, 2013/ — If you were traveling through Dubai airport on November 19th, then chances are you saw Kelly Rowland doing an impromptu concert at Terminal 3 of Dubai International.
Surprising travelers, Kelly Rowland, who also happened to be TW Steel Global Brand Ambassador, belted out a song, her sprint soprano voice automatically catching the attention of the harried travelers. And guess what? They stayed to listen, to the danger of missing their flights for some or losing their luggage for others.
Kelly was visiting to Dubai as the headline artist performing at the Dubai Air Show Gala dinner that same night. She was traveling with fellow TW Steel ambassador DJ Mitchell Niemeyer whose the DJ’ing skills have seen him in-demand all over the world from his native Holland through to the likes of Ibiza, London, Hong Kong, New York, Las Vegas and Miami.
With Kelly singing and Mitchell Niemeyer taking into the assembled stage, a crowd immediately gathered. Suitably pumped up, the crowd then went crazy when Kelly Rowland, currently a judge on the US version of The X Factor, appeared and subsequently performed her global hit ‘When Love Takes Over’. The four-time Grammy award winner wowed the audience, who naturally were all reaching for their phones to capture Kelly’s exclusive pop-up show.
“It was a lot of fun to do something a little more ‘out of the box’,” said Kelly Rowland after her performance. “You could see the surprise on people’s faces as all of a sudden a concert breaks out in the middle of the airport terminal. I know TW Steel likes to make bold statements and this was certainly a hit with travelers. I always love coming to Dubai and now I’ve got yet another memorable experience from a visit here!”
Kelly’s performance followed a visit to the Hour Choice store in the ‘Mall of the Emirates’ on Monday, the store owned by TW Steel’s partner in the region, the Rivoli Group. With fans and media on-hand to greet Kelly, she promoted her two Special Edition CEO Tech timepieces launched last year, CE4006 and CE4007 (44mm).