DALLAS, Feb 1, 2013/ — Actress/singer Lucy Hale, star of ABC Family’s Pretty Little Liars will star in Bongo’s spring 2013 marketing campaign. Shot by iconic fashion photographer, Terry Richardson, the creative reflects Richardson’s signature style as Hale poses with fun and playful props.
The multi-media campaign will debut in March issues of fashion, lifestyle and entertainment magazines as well as outdoor, online, and in Sears and Kmart marketing and in-store collaterals. Bongo is sold exclusively at Kmart and Sears.
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