1

Mara Hoffman Designs Limited Edition Canisters for Skintimate

NEW YORK, Mar 26, 2011/ FW/ — Skintimate gets fashionable with Mara Hoffman with the introduction of four limited edition cans designed exclusively for the #1 women’s shave prep brand by the New York-based designer.

Unveiled last February during New York Fashion Week, the limited edition Skintimates will be available in 7 OZ an 8.4 OZ cans at retailers nationwide for a suggested retail price of $2.79 in May 2011.

“Skintimate is thrilled to be partnering with Mara Hoffman, whose vibrant personality and designs embody the Skintimate spirit of independence and the confidence to do anything,” says Joanna DiDomenico, Brand Manager of Skintimate.

“Mara’s designs complement Skintimate as a beauty essential that provides women with the tools and inspiration to be ready for everything,” DiDomenico added.

Known for her original silk prints and feminine silhouettes Hoffman pulls inspiration from nature, world travel and fantasy to create her one-of-a-kind designs. Her line encompasses everything from dresses and cashmere coats to swimwear and knits and is available around the world.

“Over the past few months, Skintimate and I have worked closely to create fun and fashionable cans that will instantly add a little style to your daily shower routine,” says designer Mara Hoffman. “The collection reflects both my unique and colorful design sense with the signature Skintimate aesthetic to create something new and exciting for the consumer.”

The Skintimate® Limited Edition designer cans are available in four varieties:

  • Skintimate® Signature Scents™ in Flirty Mango™ is enriched with the succulent scent of fresh mango along with olive butter, Vitamin E and Pro-Vitamin B5
  • Skintimate® Signature Scents™ in Strawberry Tangerine Twist™ includes the luscious fragrance of summer fruits along with olive butter, Vitamin E and Pro-Vitamin B5
  • Skintimate® Signature Scents™ in Raspberry Rain® features a refreshing fragrance of fresh raspberries along with olive butter, Vitamin E and Pro-Vitamin B5
  • Skintimate® Skin Therapy in Dry Skin is a unique moisture rich lotionized gel combined with a skin softening complex of restorative moisturizers, vitamins and anti-oxidants

Directions: Wet area to be shaved. Dispense a small amount onto fingertips or directly onto area
being shaved. The moisture-rich gel instantly foams into a rich white lather for superior razor glide
while shaving. Shave area. Rinse skin after shaving.