#TBT Max Mara Fall 2019: First Looks #Milan Fashion Week

Max Mara Fall 2019

Max Mara Fall 2019

The Politics of Glamour

‘I like glamour. Not afraid of it.’ So declared the iconic supermodel and many times face of Max Mara, Linda Evangelista. She wasn’t, but many were. Sometimes, in the debate about fashion and feminism, glamour took a beating.

Right now, everyone’s talking about fashion that empowers women, but how exactly does that work? Max Mara says it’s all about clothes that allow you to shine.

Glamour is the magic ingredient that puts the power into power dressing. More than just ’fashion’, glamour offers an armoury of personae, tricks and tools. Thinkers like Camille Paglia rejoice in that. ‘It’s men who suffer from conventions of dress,’ she says.

Make up : TOM PECHEUX and the PRO team
Hair : SAM MCKNIGHT at Premier using

Photos by Kevin Tachman