NEW YORK, Apr 11, 2013/— Celebrating its arrival here in the U.S., Missguided, a UK-based women’s e-tailer joins the fashion and music scene at Coachella as a sponsor of the Hard Rock Music Lounge, taking place at Hotel Zoso in Palm Springs from Friday, April 12th to Sunday, April 14th.
The three-day event series will feature a Missguided branded DJ booth in the hotel lobby along with kiosks where guests will be able to log onto the website and experience the latest fashions first hand.
Throughout the weekend, celebrities and press will be invited to check out a selection of festival worthy styles by Missguided, such as an exclusive SWAG Cut-Out dress, at an invitation-only branded gifting suite in the VIP area located above the pool.
Missguided tote bags will also be featured in the VIP gifting suite and will include a special edition festival style guide (along with a limited time discount voucher for the site)- see attached images which will be featured in the style guide.