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New Hallmark Signature Collection Holiday Cards: A Distinctive Experience

DALLAS, Dec 14, 2012/ — With Instagram and Photostream, sending Christmas greetings via smartphones and tablets have become the norm. And that is the reason why this Christmas, receiving hard copy Christmas greeting via the U.S. Postal Service is like receiving a gift!

And this holiday season, the Hallmark Signature Collection holiday cards with their exquisite textures, premium quality paper, fun embellishments and relevant messages are proving to be a favorite among Christmas cards “senders and receivers.”

For 2012, Hallmark’s fun, new holiday embellishments include removable jewelry, tinsel, ornaments, an acrylic Christmas tree, a moveable nutcracker, decorative garland, satin and sheer ribbon, and even reindeer antlers for a beloved pet cat. All attachments are removable to extend the life and play-value of the greeting card.

“These cards are perfect for shoppers who like sophisticated, dimensional designs,” said Dan Foster, Hallmark Vice President of Creative Commercialization Greetings. “Consumers told us they wanted cards that were meaningful and authentic, as well as surprising, unexpected, and appropriate for a keepsake.”

“The second use attachments are a specific feature of the Signature Collection. Some of them are jewelry, some are ornaments, and a lot of them are made with materials that you don’t usually find on a greeting card,” said Lauren Benson, Hallmark Editorial Director.

These attachments combined with the strong design and writing make these cards a perfect holiday gift for someone you want to give a little extra attention to this holiday season.

Each card is individually wrapped to protect the special features, and inside the package is an envelope specifically selected to match each card. Some envelopes are enhanced by heavy stock, shimmer or a designed liner. Prices begin at $3.99.

All things Christmas are available at Hallmark Gold Crown® stores and participating Hallmark retailers nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.

www.hallmark.com