Following Beyoncé’s campaign, which featured the top picks of the season’s swim and beachwear, summer continues at H&M with a fresh, new campaign that focuses on the key pieces for women, men and kids.
Shot by Terry Richardson and including models such as Doutzen Kroes, the campaign was photographed in and around a beach house near Tulum, Mexico. Like summer memories, the images are of the season’s essential garments, such as perfect shorts, shirts and summer dresses for women.
For men, the look includes informal beachwear along with tailored shorts for hot summer nights. The campaign also features everything kids need for a summer in the sun.