An industry steward, fully committed to the evolution of the contemporary fashion industry, PROJECT is transforming the tradeshow experience with innovative and inspirational concepts designed to evolve its existing business model.
For this season’s event, Project is launching its first ever brand development collaboration with the launch of Beetle Bailey apparel and accessories collection.
Created in conjunction with King Features Syndicate, owner of the Beetle Bailey comic strip, Darren Romanelli, founder of prominent streetwear brand Dr. Romanelli (DRx) and Hitoshi Tsujimoto, head of the Japanese apparel company The Real McCoys, the new Beetle Bailey line plays on Americana and military influences that has been the main fare of Beetle Bailey fans for the past 60 years.
Expect Project’s Pop-Up store – Made in New York – to showcase emerging brands and local businesses.
Featured collections include Bowery Lane Bicycles, Joya, Silver Lining Opticians, David Hart, Occulter by Black Sheep & Prodigal Sons, Ernest Alexander, Windowfarms and ETWAS.
And of course, at Project, the following brands are featured: 3Sixteen, Aether, Antonio Azzuolo, B Store, Beetle Bailey Collection, B.T.N.S., Creep, David Hart, Dickies 1922, Dragan Mrdja, Ernest Alexander, Etwas, Farah Vintage, Feltraiger, Genetic Demin, G-Star Raw, Halston Heritage, Hyden Yoo, James Jeans, Kasil Jeans, Loden Dage, More Lane Inc, Loft 604, Native Shoes, Neuw Denim, Nudie Jeans, Occulter by Black Sheep & Prodigal Sons, Original Paperbacks, Palladium, Plain Jane Homme, Rogue, Sinclair Manufacturing Group, Sir NY, Spurr, St Augustine Academy, Tanner Goods, Woolrich John Rick & Bros, Wolverine 1000 Mile Collection.
PROJECT New York
Dates: January 16, 17, 18, 2011
82 Mercer Street, Soho
New York, NY