NEW YORK January 3, 2019 / — Coachella Queen, Goddess of Halloween, singer, dancer Vanessa Hudgens has signed a multiyear collaboration with activewear brand Avia. The brand credits “her passion for fitness, cycling, training and nutrition coupled with her down-to-earth approach” for the partnership, as well as her “powerful social media presence.” Indeed, her 30.5 million Instagram followers can’t hurt.
Hudgens, who recently collaborated with Suistudio on a suit collection, will work with Avia on performance-based activewear like capris, leggings, tops and jackets, as well as athleisure wear, footwear and accessories. The capsule collection will feature bold colors and edgy prints. There’s no drop date yet, but it is expected to launch in early spring with a campaign starring Hudgens.