DALLAS, Nov 5, 2010 / FW/ — Amanda Seyfried, who was seen on the big screen this summer in the box office hit “Letters to Juliet” was named the global spokesperson and the face of Cle de Peau Beaute cosmetic and skincare luxury line.
Commenting on her new role, Amanda Seyfried said, “I have long admired Cle de Peau Beaute. As the new spokesperson for the brand, it was very important to me that the collaboration be an authentic one.”
“I appreciate Cle de Peau Beaute’s philosophy of empowering each woman to define her own unique sense of style. It’s a very sophisticated approach to beauty that I appreciate and I feel closely reflects my own beauty ideals,” added Seyfried.
Ms. Seyfried’s first appearance will be in the brand’s Spring 2011 advertising campaign, shot by renowned British photographer, David Sims with makeup by Lucia Pieroni, Cle de Peau Beaute Color Creator.
Launched originally as Cle de Peau in Japan in 1982 and relaunched in 1996, Cle de Peau Beaute is a prestige line of skincare and makeup products that is produced exclusively by Shiseido.
In the pursuit of ultimate perfection, Shiseido concentrated the most advanced scientific research and aesthetics in the creation of an exclusive line that became synonymous with refinement and luxury in Japan.
The brand debuted globally in 1999, and is currently sold in 11 countries through exclusive door distribution. As the brand’s color creator, British makeup artist Lucia Pieroni, offers a lush and discerning color palette to each collection.
In synergy, Cle de Peau Beaute skincare and makeup create an unprecedented radiance. Cle de Peau Beaute, French for “key to beautiful skin,” is the key to unlock and discover a radiance that becomes you.