For Joe’s Jeans are Two Strangers in a Train

For Joe’s Jeans are Two Strangers in a Train

NEW YORK, Nov 17, 2011/ FW/ — Joe’s takes the colored denim trend to new heights this Holiday season with the release of its Fifty Five Colors video short that playfully reference the classic Alfred Hitchcock thriller, “Strangers on a Train.”

For the Holiday 2011 campaign, famed photographer, Tao Ruspoli, captures the frenzy that women experience when faced with such a vast color assortment. In this artistic short, two girls wearing Joe’s colored denim – one in a vibrant color and the other in a softer shade – board a vintage train car.

Once in the sleeper car, one passenger opens her suitcase displaying her brightly colored Joe’s skinny jeans. She indecisively picks through her candy colored denim options as her fellow passenger looks on secretly coveting all of the bold color choices.

Exhausted from going through her options, the passenger decides to take a rest amidst a bed of colored denim. The on-looking passenger seizes her opportunity and darts out with as many jeans as she can carry. After a short rest, she awakens to find her denim missing and takes off in a colorful pursuit.

The video highlights the Skinny denim collection’s full spectrum of colors from bright colors to muted pastels and beyond.

The Fifty Five Colors retail for $158 and are available at, Joe’s retail locations, and department stores and fine retailers, including E Street Denim.