And as part of Gilt’s continuing Heroes tribute honoring innovative people who work to make the world a more beautiful and better place, the tony online retailer is partnering with the FEED founder, fashion model and designer Lauren Bush for its Good and Green Sale.
In recognition of Earth Day, Lauren will curate environmentally driven women’s merchandise, including accessories, jewelry and beauty products in addition to home items and Jetsetter packages. All items will be available for member purchase on www.Gilt.com at 12 PM ET on April 22. Each curated item encompasses Good & Green characteristics ranging from organic and rescued materials to sustainable production methods.
Gilt Groupe has selected Lauren Bush as part of their Heroes tribute due to her dedication to many causes including the FEED Nature Fund, a non-profit organization she founded. The FEED Nature Fund gives support to areas that have been affected by natural disaster by providing much needed school meals to kids in these regions as well as planting trees through community programs.
After a devastating natural disaster – food, education, and replanting are three vital interventions that are needed to stabilize and revive. In honor of Lauren Bush and her commitment to this worthy cause, Gilt Groupe has made a contribution to the FEED Nature Fund. Lauren and Gilt will jointly promote the sale with an exclusive video of Lauren Bush speaking about her unique partnership with Gilt as well as her inspirations for the curation of the Good And Green sale which emanate from her dedication to the FEED Nature Fund.
Additionally, on Thursday, April 21 from 3 – 4 PM ET Lauren will host a live Facebook chat on Gilt Groupe’s Facebook page where she will interact with Gilt members, giving them the opportunity to learn more about the curated sale event, her partnership with Gilt and the ways that she works to make the world a better place.
Brands: (Price points are between $50-$200 throughout the sale)
Brands curated by Lauren herself- Feed, Lauren Pierce Atelier, KV5, Prosperity Candle, Nest , Same Sky, Clara Saldarriaga for Sur Evolution
Other brands included in the sale: Doucette Duvall, Stewart + Brown, Loomstate, Pangea Organics, Matt & Nat Maptote, Simple Shoes, Alex & Ani, Green Lullaby, Global Goods Partners
Good And Green Sale on Earth Day
Goes live April 22, 2011 at 12 PM ET