Maidenform, the iconic intimate apparel brand, extends its revolutionary Comfort Devotion line with the launch of the No Wire collection.
The new collection includes three wireless bra styles that provide the shape and form of an underwire bra without the wire. Each style features brushed cup liners, signature superior plush fabrics and soft cushioned pads for added comfort and every day wear.
A hidden internal support system and engineered foam provide the shape, lift and support a woman needs. Maidenform’s trademark Comfort Devotion material can be found at every touch point, while delicate details of lace embellishments, two-tone coloring and ticking bows add a feminine touch to the collection.
Launched February 2014, the No Wire bras have a manufacturer’s suggested retail of $40.00 and include the No Wire Demi: Sizes 32A-36A and 32-38C-C; Extra Coverage No Wire: Sizes 34-40B-C and 34-38D; and No Wire With Lift: Sizes 32-36A and 32-38B-C.
All styles are offered in a variety of basic and fashion colors including Black, White, Latte Lift, Lasting Leopard and She’s My Peach.
You must be logged in to post a comment.