Food and fashion seldom mix, but Jeremy Scott, Moschino Creative Director challenged this traditional rule with the Italian luxury brand partnering with the Oklahoma City-based fast food giant, Sonic Drive-In for its 2019 Desert Party.
The reason for the partnership? In Lori Abou Habib, chief marketing officer of Sonic own words, “When we learned that Jeremy Scott, MOSCHINO’s creative director, is a SONIC fan, we knew this was a match made in festival heaven! Our brand personality and passion for innovation directly aligns with MOSCHINO’s, which makes this partnership the perfect kick off to warm, summer days and nights.”
So, what does this partnership entail? It’s great news for festival goers. On Saturday, April 13, SONIC, with a 15-foot food truck in tow, starts its journey in Indio, Calif. for MOSCHINO’s annual Desert Party, an epic afterparty for festival-goers.
SONIC Drive-In will be offering guests the opportunity to savor three delicious menu items – the energizing Red Bull Slush, OREO Cookie Ice Cream Sandwiches and Chocolate Chip Cookie Ice Cream Sandwiches made with Nestle Tollhouse Semi-Sweet Morsels in Indio, California (where Coachella is being held). Then the Desert Party moves to Phoenix and Dallas.
As MOSCHINO’s sole food partner, SONIC ventures into the fashion world to provide high-profile guests with a first taste of new treats only found at SONIC. The expedition continues to Phoenix and Dallas, where SONIC super fans can celebrate the newest creations at block parties sure to get everyone feeling the summer vibe.
“At SONIC, we’re bringing high energy to MOSCHINO’s famous Desert Party to celebrate summer early, and then extending that special experience to Phoenix and Dallas with some of our latest delicious and most playful creations,” said Lori Abou Habib, chief marketing officer.
By partnering with luxury fashion brand MOSCHINO, SONIC combines its bold flavors and the clothing empire’s bold aesthetic to offer an immersive, one-of-a-kind experience for attendees to kick-back after a long day at the exhilarating live music and arts festival. The invitation-only party, now in its 12th year, attracts a bevy of music, fashion, entertainment and social icons, and SONIC’s menu is sure to satisfy their late-night cravings.
After a late night in California, SONIC’s food truck travels to CityScape Phoenix on Thursday, April 18, and The Truck Yard in Dallas on Thursday, April 25, to allow guests to cool down and seize the summer season with Red Bull Slushes and Ice Cream Cookie Sandwiches. The SONIC Block Parties are free to guests from 2 to 10 p.m. in both markets.
Made with SONIC’s famous Real Ice Cream, the Ice Cream Cookie Sandwiches are available now in two varieties at participating drive-ins for a limited time for $1.49* after 8 p.m. and $1.99 throughout the day.
Starting at $2.99*, the Red Bull Slush will be available at drive-ins beginning April 29 in two flavors: the traditional famous Red Bull or Cherry Limeade, which combines SONIC’s iconic flavor with Red Bull in a slush. Red Bull fans will also be able to order 8.4-ounce cans of Red Bull Energy Drink for just $2.99* at participating drive-ins.