A very informal and casual red carpet, the adidas Original Tubular Spring/Summer 2016 collection launch during Paris menswear week attracted sneakers aficionados that included Mikky Ekko, Willy Cartier and Ugo Mozie.
Launching four new styles, Nic Galway, vice President of Global Design at adidas Originals and Dirk Schonberger, adidas Creative Director welcomed guests at the underground venue where by a group of local performers, freely moving around architectural obstacles showed what the new SS16 Tubular collection can do.
The Tubular’s lightness and agility was embodied in the athletic presentation, highlighted by an intricate light show and scored by prolific Parisian sound engineer and DJ Michel Gaubert.
Created by the adidas design team directed by Nic Galway, vice President of Global Design at adidas Originals, the Tubular trainers belong to a new generation of radical footwear, a contemporary take on a classic adidas Originals shape from the archives – the adidas Tubular 93.
Galway previously helped launch high-profile designer collaborations with, among others, Stella McCartney and Yohji Yamamoto (Y-3), adidas by Rick Owens and successful adidas footwear styles, such as Pure boost and the Y-3 Qasa.
For SS16, he identified one of the most iconic and characteristic adidas technologies from the 1990s, the Tubular’s signature sole unit. Though the new Tubular styles pay homage to those early adidas concepts, the functionality and design has been updated and abstracted to meet 21st century demands.
Photos courtesy of adidas Originals
PARIS, FRANCE – JUNE 25: Alex Lawther attends during the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Dominique Charriau/Getty Images) *** Local Caption *** Alex Lawther
PARIS, FRANCE – JUNE 25: Dirk Schonberger and Nic Gallway attend the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Dominique Charriau/Getty Images) *** Local Caption *** Dirk Schonberger; Nic Gallway
PARIS, FRANCE – JUNE 25: Dirk Schonberger attends the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Dominique Charriau/Getty Images) *** Local Caption *** Dirk Schonberger
PARIS, FRANCE – JUNE 25: KB Lee attends the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Dominique Charriau/Getty Images) *** Local Caption *** KB Lee
PARIS, FRANCE – JUNE 25: Michel Gaubert attends during the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Dominique Charriau/Getty Images) *** Local Caption *** Michel Gaubert
PARIS, FRANCE – JUNE 25: Michel Gaubert attends during the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Dominique Charriau/Getty Images) *** Local Caption *** Michel Gaubert
PARIS, FRANCE – JUNE 25: Mikky Ekko attends the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Dominique Charriau/Getty Images) *** Local Caption *** Mikky Ekko
PARIS, FRANCE – JUNE 25: Mikky Ekko attends the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Dominique Charriau/Getty Images) *** Local Caption *** Mikky Ekko
PARIS, FRANCE – JUNE 25: Mikky Ekko and Ugo Mozie attend the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Dominique Charriau/Getty Images) *** Local Caption *** Mikky Ekko; Ugo Mozie
PARIS, FRANCE – JUNE 25: (L-R) Mikky Ekko, Willy Cartier and Ugo Mozie attend the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Dominique Charriau/Getty Images) *** Local Caption *** Mikky Ekko; Willy Cartier; Ugo Mozie
PARIS, FRANCE – JUNE 25: Milo Nloh attends during the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Dominique Charriau/Getty Images) *** Local Caption *** Milo Nloh
PARIS, FRANCE – JUNE 25: Nic Galway attends during the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Dominique Charriau/Getty Images) *** Local Caption *** Nic Galway
PARIS, FRANCE – JUNE 25: Willy Cartier attends the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Dominique Charriau/Getty Images)
PARIS, FRANCE – JUNE 25: Willy Cartier attends the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Dominique Charriau/Getty Images)
PARIS, FRANCE – JUNE 25: Willy Cartier attends the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Dominique Charriau/Getty Images)
PARIS, FRANCE – JUNE 25: A guest wears Adidas Tubular shoes during the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Vanni Bassetti/Getty Images)
PARIS, FRANCE – JUNE 25: A guest wears Adidas Tubular shoes during the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Vanni Bassetti/Getty Images)
PARIS, FRANCE – JUNE 25: A guest wears Adidas Tubular shoes during the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Vanni Bassetti/Getty Images)
PARIS, FRANCE – JUNE 25: A guest wears Adidas Tubular shoes during the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Vanni Bassetti/Getty Images)
PARIS, FRANCE – JUNE 25: A guest wears Adidas Tubular shoes during the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Vanni Bassetti/Getty Images)
PARIS, FRANCE – JUNE 25: A guest wears Adidas Tubular shoes during the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Vanni Bassetti/Getty Images)
PARIS, FRANCE – JUNE 25: A guest wears Adidas Tubular shoes during the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Vanni Bassetti/Getty Images)
PARIS, FRANCE – JUNE 25: A guest wears Adidas Tubular shoes during the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Vanni Bassetti/Getty Images)
PARIS, FRANCE – JUNE 25: A guest wears Adidas Tubular shoes during the Adidas Originals Tubular Paris Fashion Week Performance on June 25, 2015 in Paris, France. (Photo by Vanni Bassetti/Getty Images)
A software developer at heart, Mari Davis is an accidental fashion pundit whose late blooming love for fashion took shape in FashionWindows. You can contact Mari at mari.davis@fashionwindows.net
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