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Star-Studded Front Row at Superdry Fall 2014 Show

Superdry AW14 London Collections: Men - Show & Front Row

LONDON, Jan 9, 2014/ — With Superdry’s return to the London catwalk, the brand reflected its status as a global lifestyle brand. Running true to form, the Superdry show attracted celebrities and style influencers making its front row glitterati-filled.

A sterling front row of celebrities were among the guests at the event including Samuel L Jackson, Nick Grimshaw, Luke Evans, Oliver Cheshire, George Craig, Lilah Parsons, Oliver Proudlock, Hugo Taylor, Lorna Weightman, Katie Readman, Amy Molyneaux, Percy Parker, Ralf Little, Harold Tilman and Arielle Fre.

James Holder, Superdry’s co-founder, said: “As a British brand, we are extremely proud to be part of London Collections: Men. The sheer scale and diversity of the collections surprised everyone at The Event, while the show’s energy and impact reflected the passion that runs deeply through the Superdry brand.”

The collection was presented at the British Fashion Council’s show space at The Old Sorting Office in central London. At a pre-show cocktail reception, mixologists created rum mojitos and lychee & blackberry martinis for the guests, who grazed on crab sushi rolls and slider burgers.

After the dynamic catwalk show, a party hosted by DJ and British Fashion Council Menswear Ambassador Nick Grimshaw ensured that the buzz created by the AW14 collection continued well into the night.

Photos courtesy of Superdry