Held every February during New York Fashion Week, The Heart Truth (www.hearttruth.gov): The Red Dress Collection, sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, is a national education program for women that raises awareness about heart disease and its risk factors and educates and motivates them to take action to prevent the disease.
Through the program, launched in 2002, the NHLBI leads the nation in a landmark heart health movement embraced by millions who share the common goal of better heart health for all women.
The centerpiece of The Heart Truth® is the Red Dress, which was introduced as the national symbol for women and heart disease awareness in 2002 by the NHLBI.
The Red Dress® is a powerful red alert that inspires women to learn more about their personal risk for heart disease and take action to protect their heart health.
The Heart Truth and The Red Dress are registered trademarks of HHS. Red Dress and Red Dress Collection are service marks of HHS.
National Wear Red Day is a registered trademark of HHS and AHA.